Technology and Innovation are the Key to Connecting Credit Unions with Young Buyers

Generation Z—the giant post millennial generation of young, savvy, tech-enabled consumers—is an increasingly attractive and necessary market for credit unions, according to a recent report from CUInsights.

While the report focuses on technology like Tik Tok, most credit union experts believe that access to financial opportunities is even more important than social media platforms.

“Reaching Generation Z borrowers will require using the platforms they use, but more importantly, it will require favorable loan terms that recognize the challenges they face,” said Kirk Bowman, CEO of Proforma Fund. “If credit unions can help younger buyers launch their lives and careers, they will have customers for life.”